DC Super Hero Girls (franchise)

DC Super Hero Girls is a franchise owned and developed by DC Entertainment, Warner Bros. Animation and Mattel. The franchise will be launched in fall 2015. The franchise will include fashion dolls, action figures, a cartoon series, books and other consumer products.

History
DC Super Hero Girls franchise was announced in April, 2015 and was revealed to be a co production of DC, Mattel and Warner Bros. Animation. The center of the franchise are the fashion dolls and action figures which will be produced by Mattel. The franchise is Developed for girls aged 6-12. DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

The franchise was presented in the San-Diego Comic Con in 2015. During this time, the DC Super Hero Girls launched their official Instagram account, as well as their official website.

After officially launching in fall 2015, the TV specials, made-for-videos, toys, apparel, books and other product categories will launch in early 2016.

Fiction
DC Super Hero Girls currently has only one medium of fiction; the website. A cartoon series which will include TV Specials and movies will be launched in 2016. The cartoon series is expected to be released by Warner Bros. Animation and will be written by Shea Fontana.

Other Products
The main products announced for now are fashion dolls, action figures, a book series (published by Random House), graphic novels from DC Entertainment as well as building sets from LEGO.